“Creating a digital pharmacy solution with a strong foundation of user insights is critical if you want to build trust and engagement. This is why we regularly test our information architecture, flows, and new concept ideas to make sure real people are truly at the center of the solution.” — Andree Laroche, Lead Designer, Carebook.

The foundations of Design Thinking, gaining traction in business practices across various sectors, are based on an understanding and empathy towards the true needs and pains of the target persona. An organization that is truly engaging and engaged with its audience will have a much…

Globally, digital pharmacy is at an important crossroads. More than ever, there is an acute opportunity for technology to intersect with human needs. In addition to its new North American-based pharmacy advisory board, Carebook is launching in key regions around the globe — and investigating pain points, validating assumptions, and working with other markets to lead the way with digital health innovation and future-proofing their businesses.
Now, as Carebook takes concrete steps to grow its reach to include bringing its pharmacy platform and other digital health initiatives to Europe, it is focused on determining the core philosophies and features that…

Julie Doucet, award-winning pharmacist and part of Carebook’s Pharmacy Advisory team, has been on the forefront of innovation in her 21+ years as a pharmacy owner. Over the last year, with COVID-19 as an accelerator, disruptive digital pharmacy solutions have been more in the spotlight, and many “nice-to-have” features have turned into “must-haves” for pharmacies and pharmacy chains that want to lead the way. Here, Julie Doucet shines the spotlight on several considerations that pharmacies, pharmacists, and the industry should be focusing on for success in 2021.
“Patients trust their pharmacists. We are valuable sources of information and can serve…

Pharmacists are in a unique position to lead the digital evolution of health care and be at more touch points on the continuum of care.
Pharmacists today have many new challenges in a landscape of social distancing, box stores, mergers, and decreasing profits. But there are proven ways to improve engagement, health outcomes, and revenue. Pharmacists are in a unique position to lead the digital revolution of health care and be at more touch points on the continuum of care. …

Carebook’s powerful digital health platform creates highly engaging, people-centric, consolidated experiences for health & wellness providers, pharmacies & more